![]() The game airs on ESPN, one of three networks linked to the Big Ten, thanks to a $2.64 billion contract. Some 107,000 spectators have packed the "Big House," paying an average ticket price of $141. On a crisp Saturday afternoon in Ann Arbor, the University of Michigan is set to battle its archrival, The Ohio State University, for gridiron supremacy in the Big Ten Conference - and perhaps a shot at the national championship. The ruling opened the door for name, image, and likeness endorsement deals, and athletes already are cashing in.The Supreme Court ruled that colleges can offer "education-related" payments to student-athletes.Everyone is making money off college athletics - except the players.College sports generate billions of dollars for schools, networks, and corporate sponsors.The Public Ivies, Little Ivies, and Other Ivy League Equivalents. ![]() Student Resources show submenu for Student Resources ![]()
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